Challenge Your Slogan Expertise With These Famous Brand Taglines
Aside from Shirley Bassey, who says, “A Diamond Is Forever?”

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As The Atlantic reported, De Beers’ marketing strategy of making diamonds seem like a symbol of eternal love began in the 1940s actually popularized the very idea of using them for engagement rings. Before this world-changing campaign, it wasn’t a common practice, and the price of diamonds was steadily falling.
Bas van den Eijkhof/unsplash
Bas van den Eijkhof/unsplash
Aside from Shirley Bassey, who says, “A Diamond Is Forever?”
- Tiffany & Co.
- De Beers
- Harry Winston
- Cartier
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