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Why did Barbara and Adam look like this?

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Throughout the movie, Adam and Barbara try to present all manner of grisly scenes to scare the Deetzes away, but can’t be seen by anyone except Lydia. This grotesque change in their appearance was a particularly elaborate last-ditch effort to scare everyone away themselves.
Warner Bros. via MovieStillsDb
Warner Bros. via MovieStillsDb
Why did Barbara and Adam look like this?
- Betelgeuse played a cruel prank on them
- An incantation in the book did it to them
- They were punished for making ghost mistakes
- They did it to themselves
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